Online shopping in Kenya has grown tremendously over the years, with various platforms catering to diverse needs. From electronics to groceries, books to fashion, the convenience of e-commerce has made it a preferred option for many Kenyans.
Here’s a detailed overview of the top online shopping websites in Kenya for 2025, highlighting their key features and product offerings.
1. Kilimall
Launched: 2014
Specialty: Diverse range of products
Key Features:
- Product Categories: Electronics, fashion, home and living, beauty products.
- User-Friendly: Easy navigation for buyers and sellers.
- Payment Options: M-Pesa, credit/debit cards, and cash on delivery.
- Why Choose Kilimall?: Frequent sales and promotions make shopping affordable.
2. Jumia
Launched: 2012
Specialty: Kenya’s largest online shopping platform
Key Features:
- Product Range: Electronics, fashion, groceries, beauty products, and home appliances.
- Payment Methods: Mobile money, credit/debit cards, and cash on delivery.
- Seller Opportunities: Open to individuals and businesses.
- Why Choose Jumia?: Offers reliable delivery, flash sales, and a diverse product catalog.
3. Carrefour
Launched in Kenya: 2016
Specialty: Retail chain for quality groceries and household items
Key Features:
- Product Categories: Groceries, electronics, personal care, household items.
- Payment Methods: Credit/debit cards, mobile money, and cash on delivery.
- Why Choose Carrefour?: High-quality products and frequent discounts.
4. Jiji
Launched: 2014
Specialty: Peer-to-peer transactions
Key Features:
- Product Categories: Electronics, vehicles, real estate, jobs, home appliances.
- Transaction Method: Buyers and sellers communicate directly.
- Why Choose Jiji?: Extensive listings and direct communication ensure transparency.
5. PigiaMe
Launched: 2012
Specialty: Classifieds for buying and selling
Key Features:
- Product Categories: Cars, electronics, furniture, real estate, and jobs.
- Transaction Method: Direct buyer-seller communication.
- Why Choose PigiaMe?: User-friendly platform with wide audience reach.
6. Autochek
Launched: 2020
Specialty: New and used vehicles
Key Features:
- Vehicle Listings: Detailed descriptions and financing options.
- Secure Transactions: Safe payment methods and easy financing.
- Why Choose Autochek?: Reliable platform for car buyers and sellers.
7. MYDAWA
Launched: 2017
Specialty: Healthcare products
Key Features:
- Product Categories: Prescription medicines, health supplements, personal care.
- Payment Methods: M-Pesa and credit/debit cards.
- Why Choose MYDAWA?: Ensures quality healthcare products and secure transactions.
8. Hotpoint Appliances
Established: 1984
Specialty: Electronics and home appliances
Key Features:
- Product Range: TVs, kitchen appliances, home appliances.
- Payment Methods: M-Pesa, credit/debit cards, and bank transfers.
- Why Choose Hotpoint?: Trusted brand with excellent after-sales service.
9. Naivas Online Shopping
Established: 1990
Specialty: Groceries and household items
Key Features:
- Product Range: Groceries, electronics, personal care.
- Payment Methods: Mobile money and credit/debit cards.
- Why Choose Naivas?: Competitive pricing and a trusted name in retail.
10. Avechi
Launched: 2013
Specialty: Electronics
Key Features:
- Product Categories: Smartphones, laptops, cameras, accessories.
- Payment Methods: M-Pesa, credit/debit cards, and cash on delivery.
- Why Choose Avechi?: Frequent discounts and a focus on quality electronics.
11. Sky Garden
Launched: 2015
Specialty: Fashion, electronics, home goods
Key Features:
- Payment Methods: M-Pesa and credit/debit cards.
- Why Choose Sky Garden?: Diverse product range and user-friendly platform.
12. Goodlife Pharmacy
Launched: 2014
Specialty: Medical products and supplements
Key Features:
- Product Categories: Prescription medicines, health supplements, personal care.
- Payment Methods: M-Pesa and credit/debit cards.
- Why Choose Goodlife?: Reliable source for essential healthcare products.
13. Vitu Zote
Launched: 2010
Specialty: Home and kitchen products
Key Features:
- Product Categories: Cookware, kitchen appliances, home decor.
- Payment Methods: M-Pesa and credit/debit cards.
- Why Choose Vitu Zote?: High-quality products tailored for home needs.
14. Text Book Centre
Established: 1964
Specialty: Educational resources
Key Features:
- Product Range: Textbooks, stationery, office supplies, electronics.
- Payment Methods: M-Pesa and credit/debit cards.
- Why Choose Text Book Centre?: Comprehensive selection for students and professionals.
15. Nuria
Specialty: Books
Key Features:
- Product Range: Academic, fiction, non-fiction, self-help.
- Payment Methods: M-Pesa and credit/debit cards.
- Why Choose Nuria?: Affordable prices and a focus on nurturing a reading culture.
16. Shopit
Launched: 2012
Specialty: Electronics, office supplies
Key Features:
- Product Categories: Computers, industrial equipment, office supplies.
- Payment Methods: M-Pesa, credit/debit cards, and bank transfers.
- Why Choose Shopit?: Competitive pricing and reliable delivery.
Tailored Shopping Experiences
- Diverse Marketplaces: Jumia and Kilimall provide vast options for general shopping needs.
- Healthcare: MYDAWA and Goodlife focus on medical products and supplements.
- Specialty Stores: Vitu Zote (home goods), Hotpoint (appliances), and Text Book Centre (educational supplies).
- Classifieds Platforms: PigiaMe and Jiji excel in peer-to-peer transactions.
Conclusion
Kenya’s e-commerce landscape is diverse, catering to every need from groceries to gadgets, books to beauty products. Whether you’re looking for variety, convenience, or specialized items, these online platforms ensure a seamless shopping experience. Explore these trusted websites to make your online shopping secure and enjoyable!
