A new EU smartphone battery efficiency label will be introduced starting June 20, 2025, as part of the European Union’s push for greater transparency and sustainability in consumer electronics. The regulation mandates that all smartphones and tablets sold within the EU must now include an EPREL (European Product Registry for Energy Labelling) sticker in the packaging, providing clear data on battery life, efficiency, and repairability.
What Devices Are Affected?
The rule applies to:
- Smartphones (cellular and satellite)
- Feature phones without internet/apps
- Tablets with screens between 7 and 17.4 inches
- Cordless landline phones
Devices with flexible or rollable displays, or those already placed on the market before June 20, are exempt.
Key Requirements Under the New Ecodesign Rules
To meet EU approval, devices must adhere to five core standards:
- Durability – Must withstand drops and be water/dust-resistant.
- Battery Longevity – Batteries must retain at least 80% of original capacity after 800 full charge cycles.
- Repairability – Critical spare parts must be available within 5–10 working days, and for 7 years after the product is discontinued.
- Software Support – Manufacturers must offer 5 years of OS updates from the product’s end-of-sale date.
- Repair Access – Independent repair professionals must get fair access to repair software and firmware.
What’s On the New ENERGY Label?
The EPREL label will display:
- Battery life ratings
- Energy efficiency scores
- Software support duration
- Water/dust protection level
- Repairability indicators
The sticker, long familiar on European appliances, has been customized for electronics to help buyers make informed decisions.
Who Verifies the Information?
Manufacturers must register their devices via the EPREL platform, but the European Commission will verify critical specs such as battery performance, ingress protection, and repairability.
Testing is supported by SmartViser, a French automation company collaborating with long-time tech testers like GSMArena, ensuring consistent standards across the industry.
What It Means for Consumers
The EU smartphone battery efficiency label forms part of a broader climate initiative to reduce emissions and electronic waste. The policy is projected to:
- Cut CO₂ emissions by 46 million tonnes by 2030
- Save EU households around €150 annually
- Spur global improvements in device durability, support, and transparency
Although EU-specific, this regulation is likely to influence global manufacturing standards, with many companies expected to apply the same practices worldwide to simplify logistics.
For consumers, the result will be longer-lasting devices, easier repairs, and better long-term value — with environmental benefits to match.
