The Du Guinness World Record livestream has officially set a global benchmark, demonstrating the power of next-gen 5G technology in the UAE. Over 48 continuous hours, the stream ran uninterrupted, crossing all seven Emirates and involving multiple creators, all while using a single smartphone — a testament to du’s unparalleled network reliability.
Record-Breaking Feat Across the Emirates
48-Hour Non-Stop Livestream
From April 11 to April 13, 2025, du, in collaboration with TikTok LIVE MENA, executed the longest promotional livestream ever conducted. Using one smartphone, passed seamlessly between local content creators, the livestream was broadcast without a single drop or lag a feat acknowledged by a Guinness World Records official.
The 48-hour stream featured creators exploring everything from kayaking in Abu Dhabi, to ziplining in Ras Al Khaimah, and even hot air balloon rides providing an immersive window into the UAE’s dynamic and scenic offerings.
Coverage & Connectivity
This achievement reflects du’s superior 5G infrastructure, with 99% population coverage across the UAE. The initiative also marked du’s transition toward 5G-Advanced capabilities, further solidifying its role as a pioneer in telecommunications and digital experiences.
Strategic Impact of the Record
Showcasing 5G Network Strength
According to Karim Benkirane, Chief Commercial Officer at du:
“This record is more than a milestone it’s a reflection of our relentless investment in 5G infrastructure and a declaration of our leadership in digital connectivity in the region.”
Du’s consistent investment in infrastructure not only ensures top-tier coverage but also empowers businesses and individuals to digitally connect and innovate in real-time.
TikTok LIVE MENA’s Role
Boxia Liu, Regional Director of TikTok LIVE MENA, emphasized:
“This groundbreaking initiative not only set a new world record but also redefined how digital platforms connect cultures and communities.”
This collaboration showcases how authentic, real-time digital storytelling is reshaping global engagement all made possible through high-speed connectivity and platform innovation.
Highlighting UAE’s Cultural & Digital Synergy
Cultural Showcase via Technology
The livestream wasn’t just about the record. It was also a platform to highlight the UAE’s vibrant culture, adventure tourism, and digital potential. Each handoff of the smartphone between creators served as a symbolic moment showing how seamless connectivity can bring diverse experiences into a single narrative.
A Digital-First Future
The initiative reinforces du’s broader mission to power a digital-first UAE through investments in AI, cybersecurity, IoT, and cloud computing. It also underscores the strategic role telecoms play in national transformation agendas.
About du
du is a leading telecom and digital solutions provider in the UAE, offering mobile, fixed, broadband, entertainment, and fintech services. Through advanced 5G and fiber networks, du empowers government, enterprise, and consumers with secure, scalable digital ecosystems. The company is a strategic enabler of the UAE’s vision for digital transformation.
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The Du Guinness World Record livestream isn’t just a moment of global acclaim it’s a preview of what’s possible when digital platforms and ultra-reliable 5G networks converge. As the world leans further into immersive, real-time content, du stands at the forefront, ensuring every moment stays connected seamlessly.
